This is a question I, as well as many in my field, are asked on a regular basis. So here goes.
As a digital project manager and founder of alohaprojectmanagement.com I wear many hats. Business analyst, a communicator, a people person, a trainer, a manager, a leader, and a strategist all rolled into one. Often I also double up as the account manager, and sometimes, even do creative or technical work.
However, if I had to define a core responsibility of my role as a digital project manager, it would actually be “people management”.
From the first emails in the morning to the last task I assign in the day, my day revolves around people and their effective management. I plan and delegate tasks, track performance and look for areas of improvement.
It’s important that I understand the strengths and weaknesses of team members, motivate them through rough days, and helps them reach their full potential.
In short, anything that involves people in some way in a project goes through the Digital Project Managers like myself.
Besides people management, other roles include:
In short, that sums up for the most part what I do. And let me end by saying, I love what I do!